Mello is a vibrant chocolate brand created to bring joy, comfort, and a little sweetness to everyday moments. Designed with a playful yet premium identity, the brand combines bold typography, rich chocolate-inspired colours, and modern packaging.
Overview
Mello is a vibrant chocolate brand created to bring joy, comfort, and a little sweetness to everyday moments. Designed with a playful yet premium identity, the brand combines bold typography, rich chocolate-inspired colours, and modern packaging.
Team
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Product Designer
Avery Monroe
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iOS Dev
Avery Monroe
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Android Dev
Finley Rhodes
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Design Lead
Kai Emerson
Deliverables
- Brand Identity
- Logo Design
- User Interface Design
- Interactive Prototypes
- Color, Typography, and Iconography Guidelines
Project Overview
The Mello branding project was developed to establish a memorable identity for a modern chocolate and snack brand.
Brand Overview
This project showcases the complete brand development—from logo creation and packaging design to colour systems, typography, merchandise, promotional assets, and marketing applications.
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FAQ
Mello is a fictional plant-powered chocolate brand developed as a complete branding and packaging design project.
Ask a questionWhat inspired the Mello brand?
The brand was inspired by the idea that chocolate is more than a snack—it's a small moment of happiness. The identity reflects warmth, joy, comfort, and positivity through bold colours, playful typography, and premium packaging.
Who is the target audience?
Mello is designed for chocolate lovers of all ages, with a strong appeal to young adults, families, and consumers looking for fun, premium-quality snacks with a modern personality.
Why were purple and yellow chosen as the primary colours?
The rich purple represents indulgence, creativity, and premium quality, while the vibrant yellow communicates happiness, energy, and optimism. Together they create a bold, highly recognisable brand identity.
What makes this branding unique?
Mello combines expressive typography, vibrant packaging, emotional storytelling, and a consistent visual system that creates a memorable consumer experience across packaging, advertising, merchandise, and digital media.
Is this a real commercial brand?
This project was created as a brand identity and packaging design case study to demonstrate branding strategy, creative direction, and visual identity development.
