A modern branding project for Luther, an International Marketing Management company, featuring a bold visual identity, vibrant color palette, and scalable brand system designed for both digital and physical experiences.
Overview
A modern branding project for Luther, an International Marketing Management company, featuring a bold visual identity, vibrant color palette, and scalable brand system designed for both digital and physical experiences.
Team
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Product Designer
Avery Monroe
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iOS Dev
Avery Monroe
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Android Dev
Finley Rhodes
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Design Lead
Kai Emerson
Deliverables
- Brand Identity
- Logo Design
- User Interface Design
- Interactive Prototypes
- Color, Typography, and Iconography Guidelines
Project Overview
Luther is a bold branding concept for an International Marketing Management company, featuring a modern visual identity built with vibrant colors, clean typography, and scalable design across digital and print.
Brand Overview
Luther was designed to establish a distinctive and memorable identity for an International Marketing Management company.
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FAQ
Explore the thinking behind the Luther brand identity, from creative direction and strategy to its applications across digital and print.
Ask a questionWhat was the goal of this project?
The goal was to create a bold, modern, and scalable brand identity that reflects Luther's expertise in international marketing while maintaining consistency across all digital and physical touchpoints.
What services does Luther provide?
Luther specializes in branding, marketing strategy, social media management, event marketing, photography, videography, and creative campaign development.
What inspired the visual identity?
The identity was inspired by the ideas of growth, creativity, and forward movement. Bold typography, geometric forms, and a vibrant green palette work together to create a distinctive and memorable brand.
Why was green chosen as the primary brand color?
The vibrant green represents innovation, growth, energy, and fresh ideas, helping Luther stand out while reinforcing its modern and dynamic personality.
Where can this branding system be applied?
The identity was designed to work seamlessly across websites, social media, print materials, stationery, signage, merchandise, presentations, and environmental graphics.
